Privacy regulations for data are increasingly stringent, resulting in the rise of consent management platform as a crucial instrument for advertisers and publishers. What is a consent management system, and why is it essential to our online interactions? In essence, a...
People often use Connected TV (CTV) and Over-the-Top (OTT) interchangeably, but they’re not the same. Still, buyers of media must be aware of the distinctions between them when they evaluate advertising placements. Why? The answer lies in being aware of what...
“Content is King” is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content used in strategies. Today, net penetration has reached an all-time high, and virtually every brand vies to be a part of...
Ad servers have revolutionized programmatic marketing, making it easier to monetize ad inventory effectively. To achieve seamless cooperation between companies and brands it is essential to clarify the need for solid ad server software to increase the effectiveness of...
