Expert perspectives on programmatic advertising, ad tech innovation, and industry trends
Performance marketing in 2026 requires precision and strategy. Whether you’re running PPC campaigns, affiliate programs, or video advertising, avoiding these critical mistakes can save thousands in wasted ad spend and maximize your ROI. Here are the top 10 performance marketing errors you must sidestep this year. 1. Ignoring First-Party Data Collection With third-party cookies disappearing […]
You’ve launched your ad campaign with high hopes. The budget’s approved, the creative looks sharp, and the targeting seems spot-on. Yet weeks later, you’re staring at disappointing metrics, wondering what went wrong. You’re not alone. Studies show that a staggering 70% of marketing campaigns fail to deliver expected results. But here’s the truth most marketers […]
E-commerce growth isn’t just about traffic—it’s about converting visitors into buyers while keeping acquisition costs under control. That’s where Performoo’s video ad platform makes a real difference for online retailers looking to scale smartly. Why Video Advertising Matters for E-commerce Video content drives 80% higher engagement than static images. For e-commerce brands competing in crowded […]
In today’s digital-first world, marketing success depends heavily on technology. Two terms you’ll hear constantly are MarTech and AdTech. While they often work together, they serve very different purposes. Understanding the differences between martech and adtech is essential for building effective marketing strategies, enhancing customer experience, and maximizing return on investment (ROI). This guide explains […]
In today’s privacy-first digital landscape, understanding first-party data has become crucial for businesses seeking to establish meaningful customer relationships while complying with evolving regulations. First-party data is information that companies collect directly from their customers through their own channels, making it the most valuable and reliable data source available to modern marketers. As third-party cookies […]
The landscape of lead generation has undergone a fundamental shift. Traditional approaches no longer deliver the results businesses need, and in 2026, generating quality leads requires a strategic blend of technology, personalization, and data-driven insights. This guide explores proven lead generation strategies that are driving real results for B2B and B2C businesses alike. What Makes […]
Digital advertising wastes billions every year. Poor timing, wrong audiences, and scattered data are the main problems. AI fixes this by combining data from all your platforms into one smart system that actually works. What Is Harmonized Ad Data? Harmonized ad data means combining information from all your advertising platforms into one place. Instead of […]
Running ads across Google, Meta, TikTok, and other platforms? Your data is probably a mess. Each platform uses different naming conventions, tracks conversions differently, and reports metrics at varying levels. Data harmonization fixes this chaos transforming scattered, inconsistent ad data into a unified format that drives confident campaign decisions. What is Data Harmonization? Data harmonization […]
Rising ad costs, shrinking attention spans, and evolving privacy restrictions have made one thing clear: improving your Return on Ad Spend (ROAS) isn’t optional anymore—it’s essential for survival. If you’re watching your advertising budget evaporate without proportional returns, you’re not alone. The good news? Strategic optimization can transform your campaigns from cost centers into profit […]