Expert perspectives on programmatic advertising, ad tech innovation, and industry trends
Introduction There’s a reason marketing professors open their laptops and pull up Apple slides on the first day of class. Apple marketing isn’t just effective — it’s studied, dissected, and imitated by brands across every industry. From a garage startup in Cupertino to a company that regularly crosses a $3 trillion market cap, Apple’s growth […]
Introduction Your sales team uses Salesforce. Your marketing team relies on HubSpot. Your finance department lives in QuickBooks. And your customer data? It’s scattered across all three—plus a dozen other systems. Sound familiar? This is the reality for most modern businesses. Data silos aren’t just inconvenient—they cost companies millions in lost insights, duplicated efforts, and […]
Introduction In today’s competitive digital landscape, making informed marketing decisions is no longer optional—it’s essential. Marketing intelligence refers to the systematic gathering, analysis, and interpretation of data about markets, competitors, and consumer behavior to guide strategic decision-making. By leveraging the right tools, businesses can uncover actionable insights, track competitor strategies, identify market trends, and optimize […]
Introduction In today’s data-driven business landscape, making informed decisions isn’t just an advantage and it’s a necessity. A market intelligence platform has become the backbone of successful businesses, helping organizations transform raw data into actionable insights. With the global digital intelligence platform market projected to reach $127.69 billion by 2033, understanding these tools is crucial […]
Performance marketing in 2026 requires precision and strategy. Whether you’re running PPC campaigns, affiliate programs, or video advertising, avoiding these critical mistakes can save thousands in wasted ad spend and maximize your ROI. Here are the top 10 performance marketing errors you must sidestep this year. 1. Ignoring First-Party Data Collection With third-party cookies disappearing […]
You’ve launched your ad campaign with high hopes. The budget’s approved, the creative looks sharp, and the targeting seems spot-on. Yet weeks later, you’re staring at disappointing metrics, wondering what went wrong. You’re not alone. Studies show that a staggering 70% of marketing campaigns fail to deliver expected results. But here’s the truth most marketers […]
E-commerce growth isn’t just about traffic—it’s about converting visitors into buyers while keeping acquisition costs under control. That’s where Performoo’s video ad platform makes a real difference for online retailers looking to scale smartly. Why Video Advertising Matters for E-commerce Video content drives 80% higher engagement than static images. For e-commerce brands competing in crowded […]
In today’s digital-first world, marketing success depends heavily on technology. Two terms you’ll hear constantly are MarTech and AdTech. While they often work together, they serve very different purposes. Understanding the differences between martech and adtech is essential for building effective marketing strategies, enhancing customer experience, and maximizing return on investment (ROI). This guide explains […]
In today’s privacy-first digital landscape, understanding first-party data has become crucial for businesses seeking to establish meaningful customer relationships while complying with evolving regulations. First-party data is information that companies collect directly from their customers through their own channels, making it the most valuable and reliable data source available to modern marketers. As third-party cookies […]