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Exploring Rich Media Ad Formats and Their Impact

Exploring Rich Media Ad Formats and Their Impact

by Ankitesh Thakur | Nov 22, 2024 | Creative Advertising

The overwhelming amount of banner ads across the media landscapes of online has resulted in a rise in ad fatigue and banner blindness among users who either consciously or unconsciously ignore the information in banners. Since users have become more resistant to...
Interactive Video Ads: Turning Viewers into Active Participants

Interactive Video Ads: Turning Viewers into Active Participants

by Ankitesh Thakur | Nov 19, 2024 | Creative Advertising

Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like questions, clickable options, and touchpoints enable brands to engage effectively with their audience and boost interaction. Viewers...
Rich Media Ads: Basics, Differences and Examples

Rich Media Ads: Basics, Differences and Examples

by Ankitesh Thakur | Sep 16, 2024 | Creative Advertising

It can be described as interactive ad content like animation, video, and games, not limited to text and images. Rich media on the other hand are more fluid than standard ads and include video, animation, voice, and features and content in the ad. Why Rich Media Ads...
Interactive Video Ads: A New Dawn in Advertising

Interactive Video Ads: A New Dawn in Advertising

by Ankitesh Thakur | Aug 31, 2024 | Creative Advertising

Interactive video ads are revolutionizing the way brands connect with audiences. These ads let viewers interact with the content, creating a more engaging and personalized experience. As traditional ads lose their impact, Interactive Video Ads provide a dynamic...
Rich Media Ads: Definition and Formats

Rich Media Ads: Definition and Formats

by Ankitesh Thakur | Aug 16, 2024 | Creative Advertising

Attracting your target audience is the key to any successful marketing strategy. Accept the fact that buyers today are more sophisticated and do their research online. The Rich Media Ads refers to digital advertising with interactive elements like audio, video, and...
What Are Interactive Ads? Types and Examples

What Are Interactive Ads? Types and Examples

by Ankitesh Thakur | Aug 3, 2024 | Creative Advertising

Engaging ads are much better because they attract the target audience to become active users for a certain output. These ads leave a good impression in the minds of the audience and make them relate to certain brands. These ads make the messaging more entertaining and...
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