Ads are becoming more challenging to reach target audience. People tend to tune out constant sales pitches and instead gravitate toward content they enjoy—such as videos or social media posts. Looking to make your brand more memorable? Interactive ads offer the...
A study in 2024 revealed that rich media ads deliver 267% better performance than standard banners. You should consider including these ads in your pay-per-click strategy if you see such numbers . Let’s look at the characteristics of rich media ads and how they...
Creativity is among the main factors in improving advertising performance. Creative Platform are one of the most valuable and impactful in this era of advertising. Yet, most brands believe that generic creatives will take on the challenge. Customers are looking...
Businesses must create attention-grabbing strategies to effectively engage online users and achieve successful outcomes. Marketers must use innovative strategies since modern consumers face overwhelming daily information, making static techniques less...
Interactive video ads transform passive viewing into active engagement by allowing users to interact with the content. These ads include formats like shoppable videos, gamified experiences, and 360-degree visuals, providing dynamic ways to connect with audiences....
Recent research indicates that in 2025, less than half of mobile display ads across the US were rich media. $31.54 billion. Rich media ads are often found to be more effective than other ad formats, such as traditional display ads. These ads can expand, float on the...
