Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like questions, clickable options, and touchpoints enable brands to engage effectively with their audience and boost interaction. Viewers...
“Content is King” is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content used in strategies. Today, net penetration has reached an all-time high, and virtually every brand vies to be a part of...
When searching for the best ad service for your needs, you’ll come across various terms. Most notably, you’ll encounter “First-Party” and “Third-Party” ad servers. First-Party Ad Servers: Publisher-Side A first-party ad server, also known...
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
Display Ad Networks are viral because they are usually capable of rendering almost any display format of ad such as banners and different creatives with interaction. But it’s easy to become overwhelmed by the number of options available when there are numerous...
