Dynamic ads, often referred to as dynamic banners or creatives, serve as an essential resource in digital advertising. The key benefit is that they automatically update their content or promotions according to each viewer’s most relevant and successful image,...
This guide will describe the difference between an Ad-serving and an Ad server, the various types of servers, how advertising works, and the aspects of ad servers. If you work in ad tech, you know the online advertising world is complex. It comprises supply-side...
According to Statista video ads are expected to reach US$176.60bn by 2025. The advertising market is growing rapidly. E&P states that short-form video ads will be the fastest-growing advertising segment by 2025, with the potential for double-digit growth. Since...
The overwhelming amount of banner ads across the media landscapes of online has resulted in a rise in ad fatigue and banner blindness among users who either consciously or unconsciously ignore the information in banners. Since users have become more resistant to...
Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like questions, clickable options, and touchpoints enable brands to engage effectively with their audience and boost interaction. Viewers...
