AdTech is a crucial asset for running successful digital advertising campaigns. It enables advertisers to purchase, manage, and optimize ads efficiently. By leveraging data-driven insights, AdTech helps brands target the right audience, track performance, and maximize...
Over 88% of the digital display advertising, which is more than $75 billion, was programmatic in 2022, as per eMarketer. These numbers are expected to increase to more than nine percent and $133 billion by 2025. The benefits of programmatic advertising include...
Display ads on the internet deliver visual and textual elements and calls to action that led to an online landing webpage. Display advertising is an excellent way for brands to promote their products and brands to a specific audience across various online-based...
Outstream video ads revolutionize digital advertising by allowing brands to reach users beyond traditional video platforms. Unlike instream ads, outstream ads play within text-based content, such as articles or social media feeds, increasing ad reach across diverse...
Privacy regulations for data are increasingly stringent, resulting in the rise of consent management platform as a crucial instrument for advertisers and publishers. What is a consent management system, and why is it essential to our online interactions? In essence, a...
