We define VAST as a protocol that provides an XML-based, standard language that supports multi-player compatibility, allowing advertising servers to interact with various video players. Alongside an efficient technology for managing video content, advertisers can...
In 2024 things have changed and technology for advertising has developed faster than anyone anticipated. This innovation has led to modern-day programmatic advertising agency that purchase ads entirely online, which has stretched marketers’ marketing budgets...
Interactive video ads are revolutionizing the way brands connect with audiences. These ads let viewers interact with the content, creating a more engaging and personalized experience. As traditional ads lose their impact, Interactive Video Ads provide a dynamic...
Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
Video remains very popular as technology grows and people find new ways to enjoy content. It’s not surprising. Our busy lives mean we prefer quick and easy-to-digest formats over long texts. Video advertising is highly preferred these days. What Is Video...
