People are so fed with advertisements that they have developed mechanisms (like advertising blindness) to completely ignore the ads. To overcome this obstacle digital marketers need to rethink how they interact with their viewers. The need for innovative advertising...
Dynamic ads, often referred to as dynamic banners or creatives, serve as an essential resource in digital advertising. The key benefit is that they automatically update their content or promotions according to each viewer’s most relevant and successful image,...
This guide will describe the difference between an Ad-serving and an Ad server, the various types of servers, how advertising works, and the aspects of ad servers. If you work in ad tech, you know the online advertising world is complex. It comprises supply-side...
According to Statista video ads are expected to reach US$176.60bn by 2025. The advertising market is growing rapidly. E&P states that short-form video ads will be the fastest-growing advertising segment by 2025, with the potential for double-digit growth. Since...
The overwhelming amount of banner ads across the media landscapes of online has resulted in a rise in ad fatigue and banner blindness among users who either consciously or unconsciously ignore the information in banners. Since users have become more resistant to...
