Connected TV (CTV) is the most rapidly growing major ad network in the US among all types we monitor. CTV is expected to increase by 18.8%, reaching an estimated $28.75 billion by 2025. . Audience segmentation, insight-driven data, screen-based viewing, and...
Programmatic ads are among the most affordable, flexible and data-driven ways of buying paid media. To get the maximum value of your advertising budget, you should work with a Programmatic Advertising Agency specializing in programmatic advertising, which...
In the world of digital advertising, both programmatic and display network advertising play key roles in reaching online audiences. However, they differ significantly in terms of approach, targeting capabilities, and automation. Understanding the Basics of Display...
Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing business models due to the popularity of this format. You’ll need to have a CTV platform that you can trust, regardless of...
The advertising industry is constantly evolving by introducing new platforms, channels, and formats. Video remains a crucial component of every advertiser’s media mix. eMarketer predicts advertisers will invest $62.96 billion in digital programming this year. It...
