Performoo Blogs
Performoo Blogs
Enhance your expertise in ad tech and interactive video with in-depth industry insights, covering the latest trends, advanced strategies, and innovative technologies that shape the future of digital advertising and audience engagement.
Dynamic Ads: Unlocking Personalized Advertising Success
Dynamic ads, often referred to as dynamic banners or creatives, serve as an essential resource in digital advertising. The key benefit is...
Mastering Ad Serving: Tips to Optimize Your Campaigns
This guide will describe the difference between an Ad-serving and an Ad server, the various types of servers, how advertising works, and...
Outstream Video Ads: The Publisher’s Guide to 2024
According to Statista video ads are expected to reach US$176.60bn by 2025. The advertising market is growing rapidly. E&P states that...
Exploring Rich Media Ad Formats and Their Impact
The overwhelming amount of banner ads across the media landscapes of online has resulted in a rise in ad fatigue and banner blindness...
Interactive Video Ads: Turning Viewers into Active Participants
Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like...
Creativity That Makes Ads Interactive
"Content is King" is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content...
First-Party and Third-Party Ad Servers: A Complete Guide
When searching for the best ad service for your needs, you’ll come across various terms. Most notably, you'll encounter "First-Party" and...
Understanding the Concept Of CPM and RPM
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However,...
Top Display Ad Networks to Maximize Revenue
Display Ad Networks are viral because they are usually capable of rendering almost any display format of ad such as banners and different...