CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
If you’re operating a website it is essential to have an efficient way to make money from your website’s traffic. A popular choice is to utilize an external ad service. It allows you to sell ad space in your site to the advertisers directly. Then the...
Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
Ad servers are crucial for online ads. They help deliver and manage ads for buyers and sellers in paid media. These servers use campaigns targeted by audience, budget, and time to find the best ads to show. They make sure the right ads reach the right people across...
