Video Advertising
Video Advertising Explained: Everything You Need to Know
Sohel
Video remains very popular as technology grows and people find new ways to enjoy content. It’s not surprising. Our busy lives mean we prefer quick and easy-to-digest formats over long texts. Video advertising is highly preferred these days.
Video Advertising is showing ads in or around online videos. These can appear before, during, or after a video (pre-roll, mid-roll, post-roll) or as standalone ads. Automated systems with various targeting options purchase, sell, and display most video ads.
Linear Video Ads: These ads play before, during, or after the video content, similar to TV commercials.
Non-Linear Video Ads: These ads appear alongside the video content so viewers see them while watching.
Companion Ads: These ads feature text, images, or multimedia content that do not disrupt the video.
Video Demand-Side Platforms (DSPs): Software brands, advertisers, and agencies use to buy video ad space from publishers through real-time bidding (RTB) auctions. They offer features like bidding algorithms, behavioral targeting, and campaign analytics.
Video Supply-Side Platforms (SSPs): Software used by publishers to manage and sell video ad space to buyers through RTB auctions. They include analytics, yield management, and inventory management tools.
Video Ad Servers: Platforms that store, track, and deliver video ads. They help manage campaign tags and decide which ads to show.
Video Ad Networks: Software that gathers ad space from different publishers and sells it to advertisers. They facilitate the buying and selling but usually do not own the media.
A user visits a site with a video player requesting video content from the publisher’s server.
The video player is crucial in Video Advertising, acting as the interface between the video and the viewer. It must communicate with ad servers and the device or page. Because different devices use various systems, a standardized method ensures ads play correctly across websites and devices such as desktops, mobiles, connected TVs, and tablets.
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