Ad Server
Top CTV Platforms and Service Providers for 2025
Ankitesh Thakur
In 2024, the Connected Television (CTV) scene has become more significant than ever and offer marketers an array of platform choices. This article focuses on the best CTV platforms and services and explains their distinctive characteristics and advertising capabilities. If you’re seeking to improve the impact or increase the effectiveness of your advertising, this guide can help you find the top alternatives.
A connected TV platforms provides live television on the web or app and does not require traditional cable or satellite techniques. Explore top platforms like Roku, Amazon Fire TV, and Apple TV that offer on-demand and live-streaming content through leading streaming services.
CTV ad platforms offer advanced targeting capabilities and measuring features, making CTV advertising an effective tool for executing marketing campaigns to advertisers
The terms OTT and CTV can be utilized interchangeably since they’re identical but slightly differ.
CTV stands for streaming digital media on a connected TV, while OTT refers to delivering content across all devices, not just smart TVs. Thus, CTV advertising is essentially OTT marketing that uses the highest-quality content for living room use.
We now know what OTT means, now let’s know about Linear TV.
Linear TV airs scheduled programs via traditional cable or satellite, requiring viewers to tune in at specific times and channels. Unlike streaming, linear TV doesn’t offer on-demand viewing—you must watch shows during their scheduled broadcast time on designated channels.
So, conventional television advertising on linear channels promotes your company or product to the market during peak viewing times.
Connected TV platforms provide many advantages that improve the user experience and the ability to advertise.
Connected TV provides the highest-quality streaming and content on demand, which enhances enjoyment. Users can watch a wide variety of movies and shows with superior sound and picture quality.
These platforms let advertisers deliver targeted content using demographics and behavior, ensuring audiences receive more relevant, engaging, and entertaining ads.
Connected TVs effortlessly sync with smart devices to create a smooth home entertainment experience. Customers can effortlessly control their television experience using tablets, smartphones, or voice assistants.
Customers can access the widest range of streaming services, from the most popular ones like Netflix and Hulu to specific channels. There is always something to satisfy any viewer’s preferences.
Connected TV offers interactive capabilities, such as clickable advertisements and personal suggestions. These features provide an enjoyable and personalized user experience.
We’ll take a deeper look into our selection of CTV platforms!
Smart TVs offer internet connectivity and built-in streaming apps, delivering a seamless, all-in-one entertainment experience without extra devices or gadgets.
Popular models like Samsung, LG, and Sony Bravia offer Netflix access, AI voice control, and enhanced visuals for modern homes.
Streaming media players are devices connected to televisions, allowing access to various streaming services.
The most famous examples are Roku, Amazon Fire TV Stick, and Apple TV. These devices support many apps, including Prime Video, YouTube, and HBO Max. They are renowned for their easy-to-use interfaces and portability, which allows streaming to any television.
Gaming consoles such as PlayStation 5, Xbox Series X, and Nintendo Switch also serve as powerful streaming devices.
The consoles not only offer high-end games but also provide access to all the top streaming applications. They are an excellent entertainment platform for streamers and gamers alike.
Laptops and computers offer various streaming options, allowing viewers to view content via websites and download apps.
Streaming applications are readily accessible through devices made by brands such as Apple, Dell, and HP. Laptops’ flexibility makes them ideal for mobile watching and entertainment at home.
Tablets and smartphones offer the best streaming experience and streaming, and access to almost all streaming platforms through specific applications.
The iPhone, iPad, Samsung Galaxy, and Google Pixel can play Netflix, Hulu, and YouTube directly. They are ideal for watching personal content at home or on mobile.
Set-top boxes are connected to conventional TVs and allow access to streaming services based on the Internet, usually via a subscription-based model.
Examples like Xfinity X1 and DirecTV offer a hybrid experience, blending traditional TV with streaming, voice control, and recording features.
We enhance offerings with Connected TV, letting brands run automated ads and easily set campaign timeframes, budgets, and performance goals.
This one’s worthy of a place in history! Whether you’re new to CTV ads or a seasoned performance marketer, you’re welcome here—stick around and explore more. Explore our other sources and sign up for our report on CTV/OTT in the following section.
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