CTV/OTT
Top 6 CTV Advertising Platforms for Publishers
Ankitesh Thakur
Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing business models due to the popularity of this format. You’ll need to have a CTV platform that you can trust, regardless of whether you are a CTV provider already established or just getting started. You can then easily monetize your video content and gain an edge over the competition. This is a summary of the top six CTV advertising platforms.
CTV Advertising Platforms are online platforms that allow TV-oriented OTT Publishers to monetize their video content via CTV Ads. These platforms link publishers with advertisers who want to reach a wider audience through OTT TV. Publishers earn video advertising revenue by showing the ads to their audience.
A publisher can monetize OTT videos through video advertising by joining a video ad network. The publisher then sells their inventory of ads using this network. The transaction depends on how the network works and the type of network.
The publisher can then use this same network to place these videos on their app or website and monitor their performance. The publisher can tweak settings to optimize ad performance and, therefore, revenue.
You should be clear about what you want before choosing a CTV advertising network. Ad networks vary and are not suitable for all video businesses. However, every ad network should possess some key features. Let’s look at them.
Optimizing your ad yields is important to getting the most out of every campaign. Tools for yield optimization include targeting audiences, capping frequency, changing the CPM floor, etc. The tools are different, and they do things differently. But if I were you, the more variety, the better.
Well-targeted ads will generate more revenues and perform better. You’ll require high-quality tools for audience targeting to achieve this. You should, for example, look at ad networks that offer contextual targeting. CTV apps will be more user-friendly if you focus on context rather than audience behaviour.
Another option is behavioural targeting. This method uses an audience’s online activity and personal data to deliver ads that they are more likely to find interesting. It’s important to note that behavioural targeting has been pushed into the shadows as internet privacy and safety concerns have grown.
Other targeting features and tools to consider include geographic targeting and device targeting.
You need a variety of tools for video analytics to monitor the effectiveness of your advertisements. Analytics is the collection of information necessary for making informed decisions regarding an advertising campaign. It can help you understand how well your campaign is doing, what might be causing it to underperform, and ways to improve it.
You want to ensure that your advertising platform offers real-time reporting in addition to regular or historical reports. Real-time reporting allows you to take immediate action to improve the effectiveness of your advertisement.
As a CTV publisher, having the right ad technology is key to monetizing your content and consistently delivering high-quality videos to your audience. Performoo is here to guide you at every step of your CTV advertising journey. With Performoo, you’ll gain access to premium demand with competitive CPMs, along with a fully customizable, ad-optimized HTML5 video player and a powerful OVP.
Get started with Performoo today and effortlessly monetize your content, even with limited expertise.
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