Creative Advertising
Rich Media Ads: Basics, Differences and Examples
Ankitesh Thakur
It can be described as interactive ad content like animation, video, and games, not limited to text and images. Rich media on the other hand are more fluid than standard ads and include video, animation, voice, and features and content in the ad.
Interactive ads have proven to be more effective than basic banner ads, that’s why these ads have become popular. Such ads drive greater user engagement, thus elevating view rates, CTRs, and conversions.
Rich Media Ads are interactive digital ads that engage users with multimedia elements like video, audio, and animations. These dynamic ads enhance user experience and boost engagement rates, driving higher conversions.
| Standard Banner Ads | Rich Media Ads |
| It can be plain text in the form of HTML or only images that do not change in any way, such as JPG or PNG. | Support all text and image formats. |
| Cannot support or display video/audio materials. | Accept GIF, PNG WEBP animated images. |
| Lack of interactive elements. | Another tenet is the incorporation of video and audio material. |
| Restricted in the styles and gather. | Broad range of creative categories. |
| Sizes are restricted | Expandable to a larger size |
| Support one link that goes through to the rest. | Specific with the consistency provide in tracking and analytics. |
It share promotional information based on the text format in the blog or even the results of a search engine. Advertisers transition to this type of advertisement because it takes up little space in the communication chain. The size of the formats and the amount of information are limited by a character count. These appear space-efficient when presenting lots of information through file formats and other interactive features.
Rich Media Ads use various Technologies to Create Interactive ad Content
Measuring the success of Rich Media Ad Campaigns Involves Tracking Several KPI’s
Interactive Ads also known as Rich Media Ads stand out from the rest of the ads on the internet as they bring in multiple layers of content and other features making the ads more attractive and interactive. Develop these ads using HTML5, CSS3, and JavaScript technologies to achieve better tracking and analysis features for campaigns. Video, interstitial, expandable, lightbox, and HTML5 ads perform better compared to traditional display ads.
Rich media ads are essential if the objective is to obtain high levels of user interaction and positive brand effects. We need to remind app, website, or digital property owners that Performoo can assist them in maximizing the revenue from the Interactive ads. Give us a call to begin the process.
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