Video Advertising
Outstream Video Ads: Beyond the Limits of Pre-Roll
Ankitesh Thakur
It’s 2024, Guess the popular format? Video ads are a must. Marketers are highly interested in incorporating it into their advertising strategies, with 96% expressing interest. Additionally, 54% of Facebook users want more video content in their feeds. To meet this demand and attract new customers, find innovative ways to deliver video content, even when most pre-roll slots are already occupied. Outstream video ads provide the solution.
Many people are still frustrated by the performance of their video ads. Instream videos are expensive and require a player to run them. Video players on websites are few and far between, not to mention the difficulty of setting up pre- or middle-roll ads. It sounds different from it used to.
Outstream video is a new format. These video ads are unrelated to video players and appear in the middle of any page. There are already-made templates that you can copy and paste. Outstream videos are a great way to capture your audience’s attention without sacrificing the quality of the video.
All the video ads that placed outside video players is known as outstream video Ads. You’ve probably seen them in editorial content. The muted videos that suddenly appear when you read an interesting article on Forbes.
Professionally, outstream video is a type of native advertising. It involves a large format video player that appears in the middle content of the page and plays an ad automatically. Outstream video can be played anywhere and anytime. It still offers the same benefits as regular programmatic videos.
If you have to expand the video campaign beyond the video player outstream video will be right feet.
We’ll look at specific examples to explain why outstream video ads might perform better than that instream.
Publishers can also benefit from outstream video advertising. It offers benefits to ad agencies and advertisers as well as website users. Let’s sum up the main benefits for each party.
Freedom comes with responsibility. Outstream video ads can be less intrusive and more effective if implemented correctly. The customizable nature of the ads can also be a downside. It is expected to see ads with poor optimization or incorrect placement. Instead of looking like native ads, they could be the worst nightmare for users.
Outstream’s second disadvantage is that purchasing programmatically through demand-side platforms can be challenging. Publishers cannot list these inventory units on their SSP platform because they are not designed for website display. Placing these video ads everywhere and nowhere simultaneously challenges automatic media buying.An RTB algorithm cannot read unlisted units.
Instream video ads are what we see before or during the videos we watch. It’s usually impossible to ignore or skip, and we must listen for 10 seconds to an often irrelevant and loud message. The video ad unit is frequently bought and sold directly through an ad server, so every visitor’s message can be identical.
66% of US users dislike it when a pre-roll ad plays automatically with sound after pressed play. We all get annoyed when something interrupts our viewing of, for example, our favorite YouTube channel.
Outstream video addresses this issue and offers a more pleasant experience for site visitors. These ads promote engagement rather than interruption. Users can skip or scroll past them at any time if uninterested. These Ad units are usually muted by default. If someone is curious about an ad, they might turn the sound on and watch the video.
Outstream video ads, as mentioned above, are also much easier to create. You only need a JavaScript embed code to put your video on the web page. Instream ads are more complicated because they need changes to the video player, while outstream ads just need changes to the webpage design.
Native video advertising is the future for both ad agencies and advertisers. According to marketers, 77% of agencies and 70% of advertisers believe that outstream will become a more significant ad format for their digital advertising strategy in the coming years. Instream ads are only mentioned by 60% of the two parties.
Now you can make the right decision and choose the right video ad format that will suit your business and enhance your presence
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