Video Advertising
Top Display Ad Networks to Maximize Revenue
Ankitesh Thakur
Display Ad Networks are viral because they are usually capable of rendering almost any display format of ad such as banners and different creatives with interaction. But it’s easy to become overwhelmed by the number of options available when there are numerous options. Therefore, it’s crucial to identify what functions are essential to you and then review the available options.
We previously looked at the list of top Display Ad Networks. This time, we’ll focus on the top opportunities that can be found in the marketplace for ads that show on screens.
Display advertising is the practice of serving ads with great visual appeal. Also, display ads may contain any type of media, such as banners, video ads, overlay advertisements, image ads, pop ads, and text advertisements. In most cases, when people speak of display ads are talking about static banner ads or banners that include other multimedia elements in them.
Display ads are widespread and appear in almost any advertising service nowadays. This makes them highly sought-after. Below is an example of a display ad shown on a web page.
Ad exchanges are kinds of advertising that are suitable for the placement of the ads. They typically incorporate real-time bidding algorithms.
Advertisement networks are usually focused on aggregating advertising inventory from publishers. Advertisers can use it to purchase ads through direct agreements and RTB (if the ad network allows it).
Advertisers and publishers can collaborate with several Display Ad Networks simultaneously as they can diversify their options through various suppliers. However, ensuring that the new vendor you work with will bring something new to the marketplace is essential.
In 2025, when an advertising platform will have numerous valuable functions, it is essential to concentrate on the most crucial ones to make the best choice.
It is crucial to direct ads to the appropriate audience and spend appropriately. Proper targeting ensures that ads reach the correct audience. This allows advertisers to avoid paying for extra impressions to unconvertible audiences. The ads will be seen by those who are interested.
For publishers, targeted ads are more effective as they won’t cause annoyance to users, and provide better efficiency that can impact the return ultimately.
Content consumption and user habits have changed dramatically after the lockdown. People are now more attached to their screens and spending longer at home.
Ad networks must be ready for this, as advertisers must concentrate their efforts on the channels where they spend most of their time – desktops, mobiles, CTV, audio, DOOH, etc.
The reports should be created in real time and offer insights into the most crucial performance metrics in advertising.
For modern ad networks, it’s almost impossible to ensure comprehensive coverage across the globe in the absence of RTB (real-time bidding) coverage programmatically. This algorithm can automate media trading to pick out the best deals for advertisers and publishers and execute transactions instantly in milliseconds.
In 2024, we can’t imagine the ideal advertising platform without optimization, based on advanced artificial intelligence and machine learning algorithms. These algorithms continually analyze media trading patterns and learn from past experiences to enhance advertising effectiveness in the coming years.
Thus, let us recall the list of the best display ad networks for publishers and advertisers of the year 2024. When we describe each ad network on the list, we will also explain what makes each advertising solution unique and why it suits specific cases.
You can select any platform according to your business needs.
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