Programmatic Advertising: Strategies to Maximize ROI
Programmatic advertising is the process that automating the purchasing and selling of advertisement space through data and technologies. This method improves the position of ads in real-time across media channels, as well as in different forms of media, including...
Understanding Rich Media Ads
The rich media ads are also known as interactive ads that use multimedia elements like animations, audio, videos, and text. In contrast to static ads that are static, these advertisements encourage engagement, leading to a greater rate of engagement and conversion....
Outstream Video Ads: Beyond the Limits of Pre-Roll
Outstream Video Ads for Advertisers
Boost Engagement with Interactive Advertisements
People are so fed with advertisements that they have developed mechanisms (like advertising blindness) to completely ignore the ads. To overcome this obstacle digital marketers need to rethink how they interact with their viewers. The need for innovative advertising...
Dynamic Ads: Unlocking Personalized Advertising Success
Dynamic ads, often referred to as dynamic banners or creatives, serve as an essential resource in digital advertising. The key benefit is that they automatically update their content or promotions according to each viewer's most relevant and successful image, copy, or...
Mastering Ad Serving: Tips to Optimize Your Campaigns
This guide will describe the difference between an Ad-serving and an Ad server, the various types of servers, how advertising works, and the aspects of ad servers. If you work in ad tech, you know the online advertising world is complex. It comprises supply-side...
Outstream Video Ads: The Publisher’s Guide to 2024
According to Statista video ads are expected to reach US$176.60bn by 2025. The advertising market is growing rapidly. E&P states that short-form video ads will be the fastest-growing advertising segment by 2025, with the potential for double-digit growth. Since...
Exploring Rich Media Ad Formats and Their Impact
The overwhelming amount of banner ads across the media landscapes of online has resulted in a rise in ad fatigue and banner blindness among users who either consciously or unconsciously ignore the information in banners. Since users have become more resistant to...
Interactive Video Ads: Turning Viewers into Active Participants
Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like questions, clickable options, and touchpoints enable brands to engage effectively with their audience and boost interaction. Viewers...
Creativity That Makes Ads Interactive
"Content is King" is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content used in strategies. Today, net penetration has reached an all-time high, and virtually every brand vies to be a part of the internet...