5 Top Google AdSense Alternatives to Increase Ad Revenue
Online advertising is a vast niche, and each website owner wishes to increase the revenue generated from their websites beyond Google AdSense. Checking other ad networks would give you many more ways to profit from your site. Understand how AdSense Alternatives work,...
Choosing the Right Video Ad Network: A Guide for Brands
As video advertising is becoming highly popular, the number of video ad networks is increasing, making it hard for brands to decide where to spend advertising money. Each video ad network is unique, so brands should evaluate their specific needs before making an...
How to Create, Test, and Debug VAST Tags
We define VAST as a protocol that provides an XML-based, standard language that supports multi-player compatibility, allowing advertising servers to interact with various video players. Alongside an efficient technology for managing video content, advertisers can...
Programmatic Advertising Agency
In 2024 things have changed and technology for advertising has developed faster than anyone anticipated. This innovation has led to modern-day programmatic advertising agency that purchase ads entirely online, which has stretched marketers' marketing budgets more than...
Interactive Video Ads: A New Dawn in Advertising
Interactive video ads are revolutionizing the way brands connect with audiences. These ads let viewers interact with the content, creating a more engaging and personalized experience. As traditional ads lose their impact, Interactive Video Ads provide a dynamic...
What Is An Ad Server And Ad-Serving Function?
Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
Video Advertising Explained: Everything You Need to Know
Video remains very popular as technology grows and people find new ways to enjoy content. It's not surprising. Our busy lives mean we prefer quick and easy-to-digest formats over long texts. Video advertising is highly preferred these days. What Is Video Advertising?...
Display Ad Networks for Publishers
Display advertising is one of the most popular types of online advertising. If you're looking to display advertisements on your website or app, you'll require a reliable display ad network. Before you choose the first thing you come across, you need to research the...
What Are VAST Tags? A Guide for Publishers
Video advertisements have seen tremendous growth in recent years, which can be due to the widespread adoption of VAST. In reality, the spending on video ads is expected to hit $106.9 billion in 2018 and then increase to $162.2 billion in 2026. Many websites are making...
Rich Media Ads: Definition and Formats
Attracting your target audience is the key to any successful marketing strategy. Accept the fact that buyers today are more sophisticated and do their research online. The Rich Media Ads refers to digital advertising with interactive elements like audio, video, and...