by Ankitesh Thakur | Feb 21, 2025 | Creative Advertising
A study in 2024 revealed that rich media ads deliver 267% better performance than standard banners. You should consider including these ads in your pay-per-click strategy if you see such numbers . Let’s look at the characteristics of rich media ads and how they...
by Ankitesh Thakur | Feb 17, 2025 | Programmatic Advertising
Programmatic advertising enables you to display your ads to the right audience at the right time by bidding in real time for ads worldwide. It is an automated, advertising ensures that it’s consistently proven to be more effective than conventional methods helps...
by Ankitesh Thakur | Nov 19, 2024 | Creative Advertising
Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like questions, clickable options, and touchpoints enable brands to engage effectively with their audience and boost interaction. Viewers...
by Ankitesh Thakur | Sep 16, 2024 | Creative Advertising
It can be described as interactive ad content like animation, video, and games, not limited to text and images. Rich media on the other hand are more fluid than standard ads and include video, animation, voice, and features and content in the ad. Why Rich Media Ads...
by Ankitesh Thakur | Aug 1, 2024 | Creative Advertising
Every ad campaign tries to grab people’s attention and get them to act. Competition is becoming increasingly difficult each day because it is so intense. The use of Rich Media Ads in your digital campaigns could become the missing piece you’ve been...
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