Core Components of Ad-Serving Technology

Core Components of Ad-Serving Technology

Ad-Serving Technology delivers ads through ad servers, it automate and optimize online advertising tasks. This makes the tasks more effective and efficient. Ad servers are available for various client groups, including publishers, advertisers, advertising agencies and...
Ad Serving Guide: What It Is and How It Works

Ad Serving Guide: What It Is and How It Works

This guide explains the difference between an ad server and a typical server, the different server types, how ad serving operates, and the key functions of ad servers. If you’re in the world of ad technology and you’re aware that the internet advertising...
What Is An Ad Server And Ad-Serving Function?

What Is An Ad Server And Ad-Serving Function?

Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...