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Understanding the Concept Of CPM and RPM

Understanding the Concept Of CPM and RPM

by Ankitesh Thakur | Nov 4, 2024 | Ad Network, Ad Server, Technology

CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...

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